Bottica released the results of a month-long study on the conversion rates for their users that came from pinterest vs. facebook vs. direct traffic. More sales came from Pinterest but conversion overall is lower for those visits. Smart move by Bottica to release the data and the infographic with their branding attached.
OpEd: The Problem with Most Fashion-Tech Startups | via Business of Fashion
“Online retailers will not succeed as customer access points for brands anymore, because the brands can now access these customers directly. So, the online retailer must be more… As an investor, I am putting my money behind brands that are leveraging technology to create a new kind of relationship with their customers.”
App Engagement - The Matrix Reloaded, from the Flurry blog. Flurry consistently release some of the best stats on mobile markets and behaviors.
Proposed icon for a Nike shoe store app | by Vadym Rostotskyy via dribbble
“ByteLight is working to create this scenario using LED lights and smart phones to create a communication network that tracks and guides shoppers, locates items and offers deals…”